Halfords Fantasy Tour De France

Online Fantasy Game

Vehicle specialists Halfords had never run an online gaming campaign before so they left it with me to guide the visual concept of their Tour De France project in its entirity.

The initial design layouts I generated for the game were very well received by the client; so much so that they offered to create bespoke versions of their logo to fit within the concept. The initial spread was also used to secure a sponsor for the game - Garmin Sat Nav.