William Hill - The Jumps

Online Betting Game

Bookmakers William Hill have relaunched their "The Jumps" campaign for a second consecutive year. The website attracted over 10,000 registrants during its course of play last year and along with my additional design features, the improvements in this year's game hope to expand that audience.

I was involved with the project throughout every stage of its visual build, starting with the design and brand evolution. This year I have designed and coded a new condensed interactive how-to-play feature, I've improved the User Experience with a revised coupon-entry display, and I've written a script-driven visual points display for the main page of the site (shown here). As the game progresses I will also generate graphical EDM's update messaging and prize graphics across the campaign.